Looks like the tech revolution has twisted the use of a term that used to actually have a specific meaning. Seems one current use is completely different from what the term actually means.
“Live.”
When used in reference to television, when a show is referred to as “live,” it used to mean that it was being broadcast at the same time it was being produced. The Ed Sullivan Show used to be broadcast live. Saturday Night Live is still being broadcast live in the eastern and central time zones. Many sports events are broadcast “live.”
Now the term is frequently used for something else, something different – something that is not “live” at all.
For instance, I’ve recently heard promos for television shows that urge one to view some program “live.” For instance: “Watch ‘The Fosters’ ‘live’ this Monday night at 8 o’clock.” Or, “(such and such show) is live this Wednesday.”
These requests from advertisers are not suggestions that the show will be shown at the same time that it’s produced. Rather, they are subtle pleas to potential viewers to watch the show when it is broadcast, in its normal time slot, instead of recording it via DVR for later viewing at a more convenient time.
While I understand the harm that recording shows for later viewing does to the value of the advertising — as viewers may now simply fast forward through, and skip, the commercials — the suggestion that a show will be “live” seems more than a little misleading. At the least, it is confusing. It is certainly not the correct use of the word.
It is not too much to ask that the broadcast entities come up with another word.