OK.  There was a spot today for some marketing strategy that some guy was hawking.  (Low-hanging fruit — I know.)

It went like this:  “This program works for new customers as well as for existing customers you already have today.”

existing customers”

“you already have”

today

Honest.  I couldn’t make this stuff up.  I’ve heard of “artistic license.”  I guess now we have “advertising license.”

Hey, don’t you have to pass a test to get a license to drive a car?